According to the latest statistics released by Edicon Media Research, mobile devices finally passed radio, which is no surprise to those who use their mobile phones to listen to their favorite podcasts.
Over the years there has been steady growth of digital media. In 2014 49% of listeners used a standard AM/FM radio receiver, while only 18% used a mobile device. Now only 33.1% of listeners listel to terrestrial radio, while 33.3% listen on their digital devices.
According to Insider Radio, "Worth noting is that the data only shows the device that audio is being consumed on. It does not differentiate what type of audio is being listened to. For instance, broadcast radio content can be consumed via traditional receivers, smart speakers, station apps (on a mobile device), and even smart TVs."
Edison Research writes in its Weekly Insights newsletter, "Mobile devices are multi-media devices, providing content from many sources. Radio receivers with their single-use functionality and near-impossibility to find outside of cars, just have not been able to compete.”